Napoli Pizza and Fried Chicken established the pizza and fried chicken combination dining style in Taiwan over the course of 20 years. The topic of “fried chicken from a pizza store” became more and more hotly debated among consumers and online citizens have even gone to the extent of describing the brand as “a fried chicken restaurant held back by pizza” to express their love for Napoli fried chicken. Mercuries F&B answered the calls of customers and separated the fried chicken from the pizza restaurant in 2018 to found Napoli Fried Chicken, which propelled fried chicken from the background into the limelight.
Taiwan has a fiercely competitive fried chicken market. From traditional American fried chicken to Korean fried chicken in recent years, market changes have been volatile and unpredictable. Napoli Fried Chicken targets customers aged 16 to 40. With its image as a fried food specialty store, it hopes to attract young people who tend to be bold in experimenting with food choices through a variety of fried chicken flavors and creative eating methods.
Fried chicken was originally presented to customers as crispy fried chicken in Napoli stores originally. It took the brand 20 years to temper its product to create the hottest taste of delicious fried chicken. At Napoli Fried Chicken, aside from crispy fried chicken, deep-fried chicken drumsticks also became a signature product, with various options of seasoning powders and sauces to create a variety of flavors such as Sichuan style hot pepper, Thai style tom yum, Southeast Asian curry and mixed double cheese. Among them, spicy onion and garlic is the signature of the store with the highest order rate. Through a variety of different fried chicken flavors, Napoli Fried Chicken satisfies the consumption habits of young people seeking novelty and change.
The crispy fried chicken drumsticks are small in size and easy to eat, which unexpectedly drew the attention of online video gamers. The strong flavors available for its seasoning powders and sauces further made it the current most popular choice to go with beer.
Since it is a fried food specialty store, aside from fried chicken, the 30-cm fried-to-order “No. 1” French fries have also drawn interest from customers through sensational visual impact. Seasonable vegetables are also an indispensable element of the fried food specialty store, such as baby corn, okra, taro, pumpkin and green beans, which can be fried and served with fried chicken as its finest companion.
Having accumulated over 20 years of experience in fried chicken and mastery of market tastes, Napoli Fried Chicken has gone from the background to the center of the limelight. Today, the brand continues to strive towards the finest quality of fried food and roll out the latest creative changes, so that localized cultivation efforts may take root and ignite a “fried chicken wave”.
Napoli Fried Chicken specialty store is the culmination of 20 years of efforts and the prime choice for a hearty feast.