｜Company Profile｜
Mercuries F&B
Focusing on F&B services and spanning across various cuisines, Mercuries F&B steadily expanded through a multi-brand management strategy. It currently owns Sanshang Qiaofu, Napoli, Tonkatsu, Sanshang Don Mono, Pin Chuan Lan, BANCO, Napoli Fried Chicken and Qiaofu Plus, with a total of close to 400 stores. With a core spirit of quality, taste, and value for money, the company is committed to serving delicious meals that are safe, fast and varied, and becoming an F&B brand widely trusted by consumers, occupying place in the chain restaurant market.
Through a business strategy of varied services and local operations, Mercuries F&B has made sustained efforts in developing varied store formats to provide service stations of higher quality and greater convenience. These include stores targeting residential and commercial districts that infiltrate into daily life, stores within department stores that target areas where shopping crowds gather and stores that serve travelers along the national highway to provide safe dining options for those traveling between the north and south. Mercuries F&B has infiltrated into every city, township and community in Taiwan with its nationwide stores and diverse business models to meet the needs of food consumers.
Mercuries F&B constantly works towards innovation and upgrade in products and operations, values food safety, undertakes employee education and training and store hygiene management, provides consumers with the most comprehensive and considerate products and services and has won over the trust and affirmation of consumers. It hopes for every store to become the foundation for the company’s sustainable development and operations.
People form the foundation of services and Mercuries F&B is a life industry that is inseparable from the people. In view of this, Mercuries F&B is committed to taking care of its employees, serving consumers, and shouldering social responsibility with a kind and loving attitude. It will also continue to improve its service quality and build positive relationships of safety, trust and equality with both employees and consumers. Mercuries F&B is committed to its corporate social responsibility, integrating its business philosophy and core values in its mission to share achievements with society and pursue stable and sustainable growth.
Safe Dining
- Creating delicious meals with strict ingredient control and management
Mercuries F&B abides by a philosophy of care and good taste in building its central kitchen, with consistent control and management through all processes from product development, ingredient procurement, production quality management to storage and logistics, implementing a management mechanism and abiding by a food safety policy and resolving to perform its best in every stage of ensuring food safety with a sincere attitude and stringent processes.
Mercuries F&B also makes constant innovation efforts in carefully developing quality products to improve the taste of the meals it serves. While improving the taste of its products, it also keeps food healthy and safe for customers through stringent quality management to fulfill its promises and guarantees to consumers.
Digital innovation
- Investigating the needs of the digital age and creating quality customer experiences through real–virtual integration
In the context of changing local consumption habits and evolving smart technology tools, to learn the psychological processes of consumers who seek novelty and change and expect more on-site promotions, Mercuries F&B connected its brand channels to create a member-centered online communication tool via a mobile app. The company was able to better understand consumer behavior through data analysis and formulate marketing strategies to satisfy customers.
Physical stores also took after smart trends in rolling out online ordering, delivery integration and fast self-service ordering kiosks, enabling customers to enjoy better and more satisfying dining experiences and creating an innovative dining culture tailored to modern people.
Diverse services
- Expanding to offer diverse services to satisfy varied consumption patterns in response to modern consumption trends, beginning from convenience as a core concept
Mobile payment consumption which prioritizes convenience is leading new trends in living, ushering in the “beep” and “stay-home” economy. Mercuries F&B has entered into the electronic payment ecosystem and created a diverse scope of services. Aside from credit cards and electronic receipts, a variety of electronic payment modes are also introduced to offer non-cash transaction services. Aside from its brand Napoli having its own delivery fleet, Mercuries F&B also collaborated with third-party delivery platforms to ensure effective manpower allocation while developing delivery capabilities, taking care of both dine-in customers who value on-site experience and takeaway customers who value efficiency and convenience. This has consolidated physical restaurant operations to provide a variety of convenient consumption options and create a win-win situation.
