{"id":6004,"date":"2021-01-15T10:47:42","date_gmt":"2021-01-15T02:47:42","guid":{"rendered":"https:\/\/www.mfb.com.tw\/service\/"},"modified":"2025-02-18T10:49:43","modified_gmt":"2025-02-18T02:49:43","slug":"main-business-scope","status":"publish","type":"page","link":"https:\/\/www.mfb.com.tw\/en\/company-profile\/main-business-scope\/","title":{"rendered":"Main business scope"},"content":{"rendered":"
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\uff5cCompany Profile\uff5c<\/p>\n<\/div><\/section>
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Main business introduction<\/h1>
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Main business introduction<\/h1>
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Sanshang Qiaofu<\/h3>\n
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The largest beef noodle chain in Taiwan<\/span><\/p>\n

Year of establishment\u00a01983<\/span><\/p>\n<\/div><\/section>
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Napoli Pizza and Fried Chicken<\/h3>\n
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Chain restaurant operations with a professional attitude<\/p>\n

Year of establishment: 1997<\/p>\n<\/div><\/section>
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Tonkatsu<\/h3>\n
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Persisting in making affordable pork chops delicious<\/p>\n

Year of establishment: 2006<\/p>\n<\/div><\/section>
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Sanshang Don Mono<\/h3>\n
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Year of establishment:<\/strong> 2011<\/p>\n

Sanshang was inspired by the civilian culture of the bold and exquisite don and so introduced this authentic Japanese flavor into Taiwan. With fresh and healthy meals as its priority, each ingredient is inspected for quality before being delivered fresh daily. Through innovative R&D, a dining experience of \u201ca feast for the five senses – tender, smooth, fresh, light and crispy\u201d was created, integrating layered flavors and visual impact, and combining various ingredients with specially brewed sauces to create delicious and filling meals. Each order of mains comes with free soup and rice refills. Stores are built with bright and spacious dining areas so that customers can quickly and conveniently enjoy quality meals that are hygienic, reliable, and provide excellent value for money.<\/p>\n<\/div><\/section>
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Pin Chuan Lan<\/h3>\n
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Founded in 2014, Pin Chuan Lan was voted on CNN as among the top eight must-try famous beef noodle restaurants in 2015.<\/p>\n<\/div><\/section>
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BANCO<\/h3>\n
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BANCO was established in 2017. In the same year, the craft of making Neapolitan pizza was chosen by UNESCO to be preserved as an intangible cultural heritage. In October 2019, BANCO was crowned champion in the international category of the World Neapolitan Pizza Championships.<\/p>\n

It is a business mission of BANCO to make the most authentic Neapolitan pizza in Taiwan with traditional Italian methods and pass on the knowledge and culture of Italian food.<\/p>\n<\/div><\/section>
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33 Fried Chicken<\/h3>\n
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33 Chicken<\/strong> originated from the classic fried chicken of Neapolitan pizza fame, blending crispy skin with dual Italian-inspired flavors, quickly establishing a distinctive presence in the market. Since becoming an independent specialty store in 2018, the brand has focused on deepening its presence in the fried chicken market. On November 1, 2024, the brand officially rebranded as “33 Chicken<\/strong>,” highlighting its core focus on fried chicken. Guided by the philosophy of “Timeless Flavor, Constant Innovation,” 33 Chicken<\/strong> combines Taiwanese and Italian influences to deliver a multi-layered taste experience. Through precise temperature control and signature sauces, it ensures crispy-on-the-outside, tender-on-the-inside chicken that has earned its reputation as a symbol of quality and creativity among consumers.<\/p>\n<\/div><\/section>
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Qiaofu Plus<\/h3>\n
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Year of\u00a0established in 2019, introducing the quick self-service ordering system in response to an F&B consumption market seeking novelty and change for a more convenient ordering process. Customers can scan a QR code using their mobile phone and order their meals online before paying at the self-service kiosk, saving time and allowing for greater convenience. The brand targets the new generation with heavy digital technology use who value dining efficiency.<\/p>\n<\/div><\/section>
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Tiger Dumplings<\/h3>\n
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Fried dumplings are a common delicacy in Taiwan, while Japanese ramen has also been popular in Taiwan for a long time. However, the Japanese habit of ordering fried dumplings at a ramen store has not yet caught on in Taiwan. Mercuries F&B saw the potential in this F&B trend and set up Tiger Dumplings in 2020, offering the fried dumpling and ramen combination so that consumers may experience Japanese dining culture at affordable prices.<\/p>\n<\/div><\/section>
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Cloud Kitchen<\/h3>\n
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The original intention for establishing the cloud kitchen was the hope for companies to build an ideal F&B entrepreneurial environment aside from striving towards the business goal of rapid growth, so that more good people, good things and good products can have the space to play and experiment, and jointly build an F&B circle of shared benefits through mutual support and assistance.<\/p>\n<\/div><\/section>
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Mercuries Card<\/h3>\n
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Mercuries F&B has multiple brands under its name, which is a company advantage in covering a wide scope in the chain restaurant industry and a way of answering and satisfying the different dining needs of customers. However, although Mercuries Card can be used across different brands, each brand runs its own member promotions independently, so it is not possible to build a Mercuries F&B life circle and difficult for members to develop a habit of using it. Furthermore, in response to changes in consumption patterns and the trend of digitalization, Mercuries F&B officially launched the Mercuries Card app in January 2019, moving member services to the mobile app, which resolved the hassle of forgetting to bring the card out and became an exclusive shared platform on which various brands could communicate with members. It better aligned with the heavy mobile use of the modern generation, drew physical card members to activate and link their cards to the app, and attracted new members from the digital generation to join.<\/p>\n<\/div><\/section>
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GAYILI<\/h3>\n
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Inspired by a simple yet firm belief \u2013 making deliciousness no longer a luxury and bringing satisfaction into everyone’s daily life.<\/p>\n

GAYILI<\/strong>, with “curry” as its core, creates a variety of meal combinations, aiming to become the people’s hero in the chain curry industry. The mission is to let more people taste the delicious and satisfying new Taiwanese-style curry.<\/p>\n

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